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Kim Balkoski's avatar

Interesting and insightful. I remember visiting Italy and seeing tv’s frequent and mindless soap ads that consisted of young bikini-clad dancers singing brain-worm jingles. There was a lot of sexualization of girls under the cover of producers ironically celebrating the impossibly “low brow”medium and the “low brow” audience. Not that the audience had a lot of choice.

Those ads speak to another element in Italian culture: cynicism. You can’t value the furbi without being a cynic.

FG's avatar

Thank you for this Antonio, it explains something I've heard about while in Italy visiting family but never really understood.

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